Quito Tourism Board Launches Virtual MICE Week For Latin America

Quito Tourism Board Launches Virtual MICE Week For Latin America.

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  • In recognition of Global Meetings Industry Day on April 14, Quito’s official tourism organization, the Quito Tourism Board, launched online-based MICE Week from April 14th to 17th for Latin America, to discuss the industry’s future after COVID-19 
  • During MICE Week, the Quito Tourism Board also launched its new digital RFP platform, Meeting Planner Book, designed to offer event industry-focused information on the destination including event venues, space availability, and accessibility. 
  • MICE Week successfully brought together more than 1,000 registered professionals for the online event during which industry experts from Latin America shared their short- and long-term vision, market intel, and upcoming challenges and opportunities in the sector.

(Quito, Ecuador – April 29, 2020) — Designed within the scope of Global Meetings Industry Day’s GMID Goes Virtual initiative on April 14th, the Quito Tourism Board successfully launched MICE Week from April 14-17, 2020. The four-day virtual event gathered MICE industry associations, top executives, academics, and professionals from around Latin America to discuss the future of the meetings and events sector in a post-COVID-19 world, share intelligence, and explore potential challenges and opportunities. In addition, the Ecuadorian capital’s official tourism organization launched their new RFP platform, Meeting Planner Book, an online destination on which meetings and events professionals can find information on Quito’s venues, hotel availability, accessibility, destination information,

During MICE Week, participants were able to select from a series of webinars and panel discussions that aimed to chart a path toward the future, identify the opportunities for growth, discuss consolidation in the industry, and delve into the importance of the meetings and events sector for the economic development and growth of tourism for destinations around the world.

  • According to official data, the city of Quito hosted 42 international events in 2019 which welcomed more than 12,000 participating visitors and generated revenue of approximately $7,355,626.
  • The economic contribution of the meetings industry is essential to growing the country and municipality’s GDP while enhancing and promoting business and non-business consumer travel opportunities to the destination.

A spectrum of international virtual exhibitors enriched the event’s extensive educational agenda in which several Quito Tourism Board executives also actively participated as speakers or panelists.

Other contributing speakers who participated in the virtual event were:

  • Gabriela Stowell, Director for Latin America and the Caribbean, Adventure Travel Trade Association
  • Sergio Baritussio, Director, FIEXPO Exhibitions Group
  • Sergio Ventura, Director of Sales and Marketing, MCI
  • Roberto Ibarra, President of Tourism & Conventions, Mexico
  • Belén Endara & Agurtzane Goyarzu, professors from the University of the Americas
  • Miguel Harraca, Principal, Miguel Harraca Consulting

Meeting Planner Book is available in English via the Quito Tourism Board site at https://quitotravel.ec/meet-in-quito/.

Begin your Quito story from home. Like and follow the Quito Tourism Board on social at:

Facebook https://www.facebook.com/MeetinQuitoec/

Twitter: https://twitter.com/MeetinQuitoec

Visit us at https://mice.quitotravel.ec/.

About Quito

Quito, Ecuador’s capital, sits high in the Andean foothills at an altitude of 2,850m. Constructed on the foundations of an ancient Incan city, it’s known for its well-preserved colonial center, rich with 16th- and 17th-century churches and other structures blending European, Moorish and indigenous styles. At the very center of the world, on the Equator (the line dividing the northern and southern hemispheres), Quito is breathtaking and offers unique experiences for hosting international business events.  Declared by the UNESCO as the first Cultural Heritage of Humanity, and American Capitol of Culture in 2011 by the International Bureau of Capitals of Culture, Quito has been recognized in 7 consecutive years as “Leading Destination in South America” by the World Travel Awards. In 2019, it was awarded the title of “City of International Events” by the Ramón Alvarez Excellences Award Committee.  The city combines tradition with ongoing development and modernization, cutting edge technical requirements and more than 90.000 square meters in events space. A wealth of convention centers, five-star hotels and top-quality eateries, plus the use of the US dollar as currency, make the destination even more appealing to business travelers.


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